Bay Nine Omakase
Role /
Creative Direction
Brand Execution incl Master Identity Creation
Design / Graphic
Motion Design
Website Design, UI
Created at The X/OVER Agency
Developing a consumer-facing identity that harnessed the combined heritage of both the traditional Omakase offering and the Head Chefs, own personal flair.
Positioned in the heritage listed Campbell’s Stores in Circular Quay, Bay Nine Omakase demanded a Brand Identity that harnessed both the prestigious history instilled in the building of which is resided, and the Head Chef’s own unique flair and fusion of modern Japanese cuisine. We developed the theme of ‘Culinary Curiousity’ to guide our creative concepts, and act as a northstar for all design execution.
The overarching Creative Strategy was to infuse the ‘old and the new’, and create a sleek, versatile Brand Identity that pays homage to its heritage.
Through the implementation of the Secondary Elements, finely selected Brand colours, and defining Logo, we were able to create powerful and resonating content, that remained true to the sleek and modern styling of the Brand.