Royal Rockers
Role /
Creative Direction
Branding Execution
Design / Graphic, Packaging + Apparel
Content Creation
Motion Design
A full design suite was delivered from the ground up for Royal Rockers.
My involvement spanned a comprehensive design identity creation, from establishing brand guidelines to steering the brand's creative direction. This included curating packaging solutions that amplified the unboxing experience and designing apparel that resonated with the brand's spirited essence. Motion design added an animated layer, seamlessly blending with Royal Rockers' identity. This project showcases how design can bridge aesthetics, user engagement, and brand essence into a harmonious symphony of creativity.
A new era in roots wear.
Challenging the stereotype; Royal Rockers was created to introduce a new face to reggae apparel. Mixing culture, music and lifestyle in a tasteful and respectful way. The aim: To create a lifestyle movement that is more than just apparel, a movement for all people.