Developing an engaging campaign to raise awareness about responsible gambling for the Australian youth.
headspace is the National Youth Mental Health Foundation providing early intervention mental health services to 12-25-year-olds. headspace strives to provide young people with the tools to support their mental health, physical health (including sexual health), struggles with alcoholism and drug addiction services, as well as their careers and study support.
Headspace Australia — Cash Me Outside / Lived Experience Jess & Michael
Headspace Australia — Cash Me Outside / Lived Experience Isaac
Creating an emotive campaign across motion and production.
Working closely with headspace Campbelltowns’ Community Engagement & Development Officer, Clinical Services Manager and members of the Youth Reference Group to develop a storytelling strategy.
The final delivery of assets were designed to advocate for an issue affecting millions of Australian youths, and envoke an emotion response from those who need support.