Western Sydney Wanderers FC / Fives
Role /
Creative Direction
Branding Execution
Design / Graphic / Illustration
Mural Design + Paint
Branding and visual design art for the state-of-the-art Western Sydney Wanderers Football Club - Fives Complex.
Our goal was to infuse the Fives Complex with art that would touch the hearts of fans and players alike. Each image, the custom hand-drawn graffiti-inspired type, the rugged and distressed treatments throughout was a tribute to the spirit of the Western Sydney Wanderers and the Western Sydney community - every detail had a purpose. From legendary victories to heartfelt celebrations, our art aimed to capture the essence of what made the club a beacon of hope and pride for the community.
Made for fans by fans.
We sought to encapsulate the spirit and energy of the club, resonating with the best fans in Australia. To achieve this, we ventured beyond conventional design elements and delved into textures and a minimal colour palette that celebrated the club's rich history and cherished moments.